ABOUT COOK CLICKS
Built Around Food Since the Beginning
Cook Clicks Sdn. Bhd. is the company behind iCookAsia. We have spent more than a decade building audience, content and brand relationships around one industry: food.
OUR STORY
From Food Content to a Food-Focused Digital Business
The journey began in 2008 with TryMasak, an early Malaysian online food content platform. It grew into iCookAsia, and the audience built around it became the foundation of everything that followed.
Cook Clicks Sdn. Bhd. was incorporated in 2014 as the company behind the brand. Over time, the work expanded from publishing into content production, social media, creator campaigns and digital marketing for food and FMCG brands.
Today the company operates from Shah Alam, Selangor, bringing together owned media, audience, content capability and marketing expertise under one roof.
What We Believe
01
Specialisation Matters
One industry, understood deeply, beats being a generalist across many.
02
Content Creates Connection
Good content earns attention and builds a relationship worth something to brands.
03
Technology Creates Opportunity
New tools change how food is discovered, produced and bought. We adopt them early.
04
Build for the Long Term
Audience, capability and relationships compound. We build things that last.
Our Journey
2008
The journey begins with TryMasak, an early Malaysian online food content platform.
iCookAsia
The platform evolves into iCookAsia, expanding its food content and digital audience.
2014
Cook Clicks Sdn. Bhd. is incorporated as the company behind the brand.
Today
Owned media and digital marketing operate together as one food-focused business.
LEADERSHIP
The Management Team
Ezmir Mohd Razali
Founder & CEO
Company strategy, client relationships and the direction of the iCookAsia brand.
Fazli
Head of Performance & Operations
Digital performance, platform operations and day-to-day delivery.
Lie
Head of Content & Production
Content strategy, creative direction and production quality across the business.
STRATEGIC ADVISOR
Dr. Sivapalan Vivekarajah
Entrepreneur, investor and coach. Senior Partner and Co-Founder of ScaleUp Malaysia, founder of the Malaysian Business Angel Network, and holder of a Ph.D. in Venture Capital from the University of Edinburgh.
Explore Our Businesses
See how iCookAsia Media and iCookAsia Digital work together across the food journey.